National Sponspors
 

Publications

Glossary of Industry Terminology


Abandoned Call

A call terminated by the caller prior to being answered

Abandoned Call Rate

A measurement of abandoned calls usually expressed as a percentage of total calls received.

Absenteeism

Also referred to as unplanned leave. Generally covers staff who are scheduled to work but are not able to attend due to unplanned reasons ie sickness

ACD - Automatic Call Distributor

A telephone system that distributes calls to agents according to predefined business rules.

ACW - After Call Work

The time taken by an agent to complete the transaction after the caller hangs up, is also referred to Wrap up time

Adherence to Schedule

Refers to the adherence of staff to their rosters or hours of work.

Agent

The person who handles the call

AHT - Average Handling Time

The average time taken to handle a call, can include actual talk time and after call work.

ASA - Average Speed of Answer

A measurement expressing the time taken for a call to be answered either by an agent or Auto Attendant.

Auto Attendant

A telephony facility that routes calls according to the selections made by the caller pressing the keys on the telephone.

Availability

A measurement covering an agent who is available to handle the next call.

Blending

A process where individual agents are able to operate across multiple function calls at the one time i.e. an agent that processes inbound service calls and outbound sales during their shift.

Call Demand

Estimated number of calls that are expected to be received by the centre.

CLI- Call Line Identification

An ISDN facility that displays the callers number.

Cold Calling

Telemarketing to prospects with whom there is no established relationship.

Cost per Call

A measurement of the financial cost of each call, usually calculated by the centre costs being divided by the number of calls received.

CRM - Customer Relationship Management

A process that records customer contacts and information to allow for an enhanced relation with the customer.

CSR - Customer Service Representative

An alternative name for an agent

CTI - Computer Telephony Integration

A function that provides for the telephony and customer information to be aligned. This allows for such functions as screen popping.

Demographic Matching

Recruiting staff who match the same demographic as your customer base ie by age

Erlang C

A formula used in centres to calculate staff needs based upon historical call trend data.

FCR - First Call Resolution

A measurement of the number of calls that are resolved during the first contact with the caller.

FTE - Full Time Equivalent

An expression of staff numbers calculated on the number of hours a full time staff member would work.

Intelligent Routing

The routing of calls through predefined business rules that are based upon the expected characteristics of the caller.

IVR - Interactive Voice Response

A system that interacts with callers using predetermined menus and telephone key input, or speech recognition software.

Logged On

Where an agent is logged into the phone system

Mystery Shopping

Where performance is measured through the use of dummy calls, usually conducted by a third party.

Occupancy

A measurement of the time actually spent by an agent handling calls against the total time available

PABX - Private Automatic Branch Exchange

The switch which manages calls with an organization.

Predictive Dialler

A system that automatically initiates outbound calls and presents the call to an agent on connection to a called party.

Queue

A bank of calls waiting for an agent to become available.

Real Time Management

The management of work volumes as the occur to ensure the maximum number of resources are available to meet work demands. This usually involves utilisation of spare or extra staff, transfer of work volumes to less busy queues, overflow calls to support areas etc

Roster

A schedule of time to be worked.

Scorecard

A group of performance indicators that reflect the operations of the centre.

Shrinkage

An allocation of time from rosters that accounts for unscheduled breaks, i.e. unplanned leave

Skills Assessment

The process used to evaluate the skill sets of staff. Skill sets are used to determine which calls/work can be handled by which staff.

Talk Time

Measurement of time that an agent spends talking to callers.

Thru Call Per Hour

The actual number of calls handled by an agent in an hour

UPS - Uninterrupted Power Supply

Systems in place that cover normal power supplies i.e. battery, generators.

Voice Response

Use of a pre-recorded message to answer incoming calls

VOIP - Voice Over Internet Protocol

System that enables voice calls to be carried over a data network.