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Call Centre Association Changes Name to Meet Broader Member Base
PRESS RELEASE
For Immediate Use
ATA EMBRACES CHANGE, SHORTENS NAME
Call Centre Association Changes Name to Meet Broader Member Base
13 November 2008 ? The Australian Teleservices Association (ATA), Australia?s premier professional body for the contact centre industry, has announced a change to the organisations name, moving to be known as simply as the ATA.
In recent years, the contact centre industry has experienced a shift away from negative stereotypes towards high levels of professionalism, with call centre operations playing an increasingly important role within Australian organisations as a whole. With this in mind, the term ?teleservices? no longer properly covers the extent of the breadth and depth of the member base of the ATA.
?The name change is designed to reflect the changing nature and the changing attitudes of the contact centre industry,? said Michael Meredith, CEO of the ATA. ?The relevance of the ATA has expanded beyond its original bounds, as contact centres become an increasingly important part of broader business operations.?
The decision to shorten the association?s name to the ATA comes during an important time for the contact centre industry, with the association looking back on several years of growth for the industry, as well as identifying the next steps required to ensure ongoing growth and success.
In order to maintain and enhance this growing professionalism, the ATA launched the Contact Centre Standards and Accreditation (CCSA) in September 2008, providing participating organisations with principles and guidelines to help build upon already high levels of service.
?The ATA has been working hard for nearly 20 years to support its members, sponsors, and the industry at large in transforming itself into the hard working sector it is today, and this name change symbolises our eagerness to continue working with all stakeholders within the contact centre industry to make certain this era of growth and professionalism continues,? said Mr. Meredith.
-ENDS-
For media enquiries and further information, please contact:
Samantha Marks or Andrew Baber
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E: sam@mcgregors.com.au
E: andrew@mcgregors.com.au
About the ATA
The ATA is the premier professional body for the Call and Contact Centre Industry. The ATA was established in 1989 to meet the needs of a growing call centre industry and is currently the pre-eminent call centre association within Australia. The ATA sees it role as defining, developing and recognising excellence, growth and leadership in the Australian Contact Centre Industry. This is achieved in part through administration of the Contact Centre Standards and Accreditation program, the instrument through which the ATA maintains member commitment to the development of a professional industry. The ATA also run the leading industry Awards program recognising and rewarding both individual and organisational excellence and innovation in the Contact Centre profession.
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